Five Ways to Get the Twitter (x) Audience to Listen toyou
Twitter is an increasingly popular social networking website which is being used by a number of businesses as part of their search engine optimisation campaign. Twitter can have a…
Avoid The Google Sandbox Trap
New websites are often penalised when Google spiders first discover them. Known as the Google Sandbox, new sites can struggle to the get the ranking their optimisation effects would…
URL Rewrites and Redirects
Rewriting your websites URLs is an important and proven method for successful SEO. There are four core reasons for this, they maybe staring you in the face but to…
The Three Conceptual Pillars Of SEO
Search engine optimisation is a process that rests on the pillars of three concepts. The content, structure and links of your site are what make your SEO plan fly…
Devising An SMO Plan
The exact definitions of SMO and SMM are still being bantered around the SEO community. SMO, or social media optimisation, is very close to social media marketing (SMM), although…
The Two Paths To SEO Success
Unless you operate an e-commerce site, your internet success is partly based on the tone of your site. Your site’s tone will partly determine what kind of users you…
Search Engine Friendly URLs (Apache and PHP)
The concept is fairly simple. Make your website’s urls as readable as possible. If a human can read and remember the url, then you can bet your bottom dollar…
Free SEO tools you may find useful
SEO tools can be useful for businesses conducting a search engine optimisation campaign because they provide valuable information on a regular basis. There are some free tools that are…
Tools for Internet Marketing and SEO Part Two
This is the long awaited second part of my blog on Tools for internet marketing and SEO. So far we have covered Firefox and Word Press, these are both…
Be The Most Popular At The Blog Party
Adding a business blog to your site, or running one separately in order to feed your site is a great way to attract attention of users and search engines…
SEO and Headlines: Finding your Audience
Jon Hogg on 24 January 2024 There will be a target audience for every piece of writing. Some of these are quite specific. Business reports have the audience of…
Three Simple SEO Rules
The complexity of SEO and the fact every SEO campaign is unique makes it easy for mistakes to be made. Even a small error can have a big impact…
Importance of SEO Tools
Search Engine Optimisation is a largely human endeavour involving significant expert judgement. Search Engine Optimisation professionals often bank on their extensive experience in order to make sound decisions about…
New Developments in Off Page Optimisation
Search Engine Optimisation is composed of on page optimisation and off page optimisation. While on page optimisation is concerned primarily with tweaking or modifying Website structure, content and presentation,…
Are Your Optimised Pages Targeted Properly?
on 05 December 2023 Most websites will have a range of users they aim to appeal to. Even smaller sites address several needs. The aims of the pages within…
Three Ways To Build Quality SEO Links To Your Website
on 04 May 2024 Links to your website help web crawlers and potential customers find your web pages. Only high quality links are beneficial for online businesses when using…
SEO: Do You know the Importance of Updating your Blog Regularly?
Jon Hogg on 08 May 2024 Do you know the importance of updating your blog regularly? Blogging can be a productive part of any search engine optimisation campaign. It…
What is Social Media Optimization?
You may have seen the acronym ‘SMO’ floating around the net recently, often without any explanation of what it stands for. Social media optimisation, or SMO, has taken a…
Blogging for SEO – Spot Checks before posting your blog
Youve drafted your blog and decided to make it live. However there are some key checks you should do before you let it out into the internet and allow…
The Importance of Blogs in Search Marketing
I sat down to write todays blog post and whilst I tried to avoid the famed writers block, it hit me…Why am I doing this? Which lead me to…