Spying on the enemy is a term that hardly invokes images of ethical SEO marketing, but it is a widely accepted practice and one that can identify new link sources, and help to find out what exactly is required for your site to perform well in the search engines. Fortunately, the actual execution of competitive website analysis for SEO can be relatively easy if you know where to look and what to do. The greater challenge arises from knowing what to do with the information you uncover. Your competitors are probably doing it themselves so don’t by shy about it.
Website Content
The provision of high quality and relevant content is not just important to satisfying your visitor’s demands. Search engines index every page that they can visit and they deem those websites with more pages of relevant content to the better quality websites. Subsequently, those sites will tend to perform better in search engine results. What’s more, with a greater number of pages it is easier to target even more keywords providing yet more traffic to a website.
Website Content Competitive Analysis
Look at your competitor’s sites to see what topics they are writing about – never copy the content verbatim but you can rewrite some of the better content and include your own take on the topic in the process.
SEO Link Building
Links are the currency of SEO and online business. The more links of higher quality that a website has, the better it will perform in search engine results. The difficulty, in SEO terms, is continually finding new sources of these high quality links. Techniques like article marketing, social media optimisation, and directory submissions will go some way but you can gain a leg up by considering your competitor’s own link building efforts.
SEO Link Building Competitive Analysis
The best performing websites for your keywords are likely to have a great many links. Use the search engines to find these links and see how you too can have a link placed on these pages. By considering several of the links that a top performing site has you may be able to identify a new method of link building that will continue to serve your SEO efforts well into the future.
Competitive Analysis Benefits For SEO
Competitive analysis is nothing new. The most successful businesses have probably been doing it from the day they started to operate. It can help identify sources of potential visitors, identify new products, and generally help improve your own business. In terms of SEO, it can specifically help you identify website content topics and identify new sources for high quality links that you have yet to exploit.
This blog was written over 6 months ago and Internet Marketing and SEO is an always changing industry which means the information within this blog may be out of date. Use caution when using any methods or suggestions within it.
